Which type of shopper views shopping as a recreational activity?

A recreational shopper is defined by their view of shopping as a pleasurable experience rather than simply a means to fulfill needs. Such shoppers enjoy the process of browsing, discovering new items, and engaging in the shopping environment, whether it's through physical stores or online platforms. This type of shopper often sees shopping as a form of entertainment or leisure, enjoying the experience of exploring products without the immediate pressure to purchase.

Recreational shoppers are motivated by the fun and enjoyment that comes with exploring different options and finding unique items, which can lead to impulse purchases and increased spending compared to other shopping types that may focus more on necessity or budget constraints. This perspective distinguishes them from shoppers with different motivations, such as those who prioritize discounts, have specific plans for their purchases, or prefer the convenience of online shopping without the experiential aspect.