NRF Retail Industry Fundamental Specialist Certification Practice Exam

The term that describes a shopper who prefers to be informed about trends before making purchases and tends to be hesitant to try new products is "Follower." This type of shopper typically observes and gathers information from others before deciding to engage with new products or trends. Followers are more risk-averse and often prefer to wait and see how new items are received by early adopters or innovators.

This behavior contrasts with other types of shoppers, such as innovators, who are usually the first to try new products and trends without waiting for validation from others. Leaders may influence trends but are often more decisive in their purchasing decisions, while pioneers are characterized by their willingness to explore uncharted territories in product offerings. Therefore, "Follower" accurately captures the behavior of someone who is cautious and seeks reassurance from existing trends and consumer behavior before making a purchase.