Which type of customer is often seen as a trendsetter due to their eagerness to acquire new products?

The term "Innovation Buyer" aptly describes a type of customer who is characterized by their eagerness to acquire new products, making them trendsetters in the market. This customer segment is typically defined by their willingness to be among the first to try new technologies, products, or services before they become mainstream. Their enthusiasm not only drives their purchasing behavior but also influences others, as their choices can set the stage for broader trends in consumer behavior.

Innovation Buyers are usually well-informed and passionate about the latest offerings and advancements in their fields of interest, whether it be technology, fashion, or other consumer goods. By adopting new products early, they help signal to businesses what innovations are likely to succeed and contribute to the popularity of those innovations in the wider market. Their behavior can often shape the direction of trends, making them crucial figures in the retail landscape.

Other options do reflect aspects of trend setting or innovative behaviors but do not encapsulate the proactive and influential purchasing habits represented by Innovation Buyers. Each of these terms has its nuances, but none quite capture the full essence of proactively embracing new concepts and leading the charge as trendsetters in the same way that "Innovation Buyer" does.