Which strategy aims to build immediacy for customers to act, like ordering online or visiting a store?

The strategy that aims to build immediacy for customers to act, such as ordering online or visiting a store, is direct marketing. This approach focuses on directly reaching out to consumers through various forms of communication, including emails, social media, and online ads, tailored to encourage immediate responses. For instance, a limited-time offer sent directly to a consumer’s inbox can prompt them to make a quick purchase decision.

Direct marketing emphasizes creating a sense of urgency and encouraging consumers to take immediate action, which aligns well with the goal of driving quick sales or foot traffic. This method is particularly effective in an era where consumers expect instant access to products and services.

In contrast, discretionary marketing focuses on the wants and needs of customers rather than immediate action, impulse marketing encourages spontaneous buying behavior, often influenced by emotions in the moment, and promotional marketing typically involves temporary discounts or offers that may not explicitly create an urgency for action as effectively as direct marketing.