Which role in retail is primarily responsible for managing merchandise selection?

The role primarily responsible for managing merchandise selection in retail is buying. Buyers or purchasing agents are tasked with selecting and procuring the products that will be sold in a retail store, ensuring that the merchandise aligns with customer preferences and market trends. This involves analyzing consumer behavior, assessing market demand, and maintaining relationships with vendors to negotiate prices and terms.

The buyers are crucial in developing the store's product assortment, which is essential for attracting customers and meeting sales goals. Their understanding of seasonal trends, pricing strategies, and inventory management directly influences the store's profitability and overall success.

In contrast, the roles of sales management, operations, and customer service focus on different aspects of retail. Sales management concentrates on training employees, maximizing sales performance, and developing strategies to drive revenue. Operations primarily handles logistics, inventory control, and ensuring that store processes run efficiently. Customer service is dedicated to creating a positive shopping experience for customers and addressing their needs and inquiries. These roles, while important, do not directly involve the selection of merchandise.