Which pricing strategy involves using specific numbers that are appealing to customers?

The strategy that involves using specific numbers appealing to customers is odd pricing. This method typically involves pricing items just below a whole number, such as $19.99 instead of $20.00. This approach is based on consumer psychology, as research has shown that prices ending in .99 or .95 are perceived as less expensive, influencing customers' purchasing decisions.

Odd pricing takes advantage of the way consumers read prices, allowing retailers to increase sales by making prices appear more attractive. This strategy taps into consumers' tendencies to round down when they read prices, thus making a product feel more affordable even if the difference is minimal.

Other pricing strategies serve different purposes; for example, bundle pricing offers a discount for purchasing multiple items together, value-based pricing sets prices based on perceived customer value, and penny pricing typically refers to strategies focused on minimal pricing adjustments, which does not inherently carry the same psychological implications as odd pricing.