Which of the following terms describes a strategy focused on retaining customers through improved service?

The term that best describes a strategy focused on retaining customers through improved service is indeed a customer retention strategy. This approach is centered on creating a positive experience for existing customers, ensuring that they continue to do business with the company rather than moving to competitors. It emphasizes understanding customer needs, enhancing service quality, and maintaining strong relationships.

A solid customer retention strategy may involve regular communication with customers, personalized service, or loyalty rewards, all aimed at making customers feel valued. By focusing on service improvements, companies can effectively meet customer expectations and enhance satisfaction levels, leading to repeat business.

While the other options may relate to aspects of customer interaction and loyalty, they do not specifically encapsulate the core objective of retaining customers through service enhancement. For instance, a customer engagement plan typically focuses on how to interact with customers to drive interest and involvement, rather than purely retaining them. A brand loyalty program usually incentivizes customers to prefer a specific brand, while customer service enhancement focuses on improving service in general but does not emphasize the retention aspect as strongly as a dedicated customer retention strategy does.