Which of the following refers to marketing strategies that provide incentives to encourage purchases?

The concept being referred to pertains to strategies that effectively motivate consumers to make purchases by offering price reductions or special deals. This is exactly what discount marketing entails. The primary aim of discount marketing is to stimulate sales by making products appear more affordable and accessible to consumers. This can include actions such as temporary price reductions, coupons, or clearance sales, all designed to persuade customers to buy.

Value marketing focuses more on demonstrating the overall value of a product rather than simply reducing the price. Incentive marketing is a broader category that can include discounts, but it also encompasses other types of incentives like loyalty programs or cash-back offers. Brand marketing is primarily about building brand awareness and loyalty, rather than direct price incentives for sales. Each of these concepts serves different strategic purposes within the marketing landscape, but when specifically discussing incentives aimed at driving purchases through price reductions, discount marketing is the most accurate term.