Which of the following best describes 'product features'?

'Product features' refer to the specific attributes or characteristics of a product that highlight what it is and how it functions. This includes tangible aspects such as size, color, materials used, and technical specifications, as well as intangible aspects like design and style. Features are essential because they give consumers concrete information about what the product offers, allowing them to understand how it might meet their needs or solve their problems.

In contrast, benefits explain how those features enhance the user's experience or solve specific problems, which is a different aspect of the product's appeal. Product branding relates more to the identity and image associated with a product rather than its specific characteristics. Market positioning involves how a product is perceived relative to competitors in the minds of consumers, which is also not directly about the characteristics themselves. Understanding features is key for consumers and retailers alike, as recognizing and effectively communicating them can significantly influence purchasing decisions.