What type of questions encourages customers to provide detailed responses?

Open-ended questions are instrumental in encouraging customers to provide detailed responses because they invite individuals to express their feelings, thoughts, and experiences in their own words. Unlike closed-ended questions, which typically limit responses to 'yes' or 'no' or require a specific choice from a predetermined set of options, open-ended questions allow for greater elaboration and insight. This format fosters a more in-depth understanding of customer preferences and motivations, enabling retailers to gather rich qualitative data.

For instance, asking a customer “What do you think about our service?” opens the door for more nuanced feedback, potentially revealing important insights that can inform product improvements or customer service strategies. This is in stark contrast to the other types of questions, which often restrict the richness of the feedback that can be collected.