What term refers to individuals who buy goods or services from a business?

The term that refers to individuals who buy goods or services from a business is "customers." Customers are the end users who engage with a business by purchasing its products or services, making them a crucial component of any business model. Their decisions drive sales and revenue, and understanding their preferences and behaviors is vital for business success.

In contrast, distributors and suppliers represent different roles within the supply chain. Distributors typically operate between manufacturers and retailers, helping to efficiently deliver products to various outlets. Suppliers are the entities that provide the goods or services to businesses, acting as the source from which companies acquire their products.

Retailers, while also important, refer to businesses that sell directly to customers. They play a role in the retailing process but do not define the individuals who actually make the purchases. Therefore, "customers" is the most accurate term for those who engage in buying goods or services directly from a business.