What process involves automatic or manual ordering to fulfill product demand?

The process of inventory replenishment specifically refers to the automatic or manual ordering of products to restock inventory to meet consumer demand. This process is crucial in retail as it ensures that products are available for customers when they need them, preventing stockouts and maximizing sales opportunities.

Inventory replenishment takes into account various factors, such as sales trends, seasonal fluctuations, and lead times for product delivery. It can involve sophisticated systems that analyze data in real-time to trigger orders automatically, or it may require manual intervention by staff who monitor stock levels and initiate orders. The goal is always to maintain optimal stock levels that align with consumer demand and the overall inventory management strategy.

In contrast, inventory auditing involves checking and verifying the accuracy of inventory records and stock levels but does not directly deal with ordering products. Stock rotation is a technique used to minimize spoilage and ensure older stock is sold first, rather than a method for fulfilling product demand. Order fulfillment, while related to the process of delivering products to customers, encompasses the entire process from the point of order to delivery, not just the aspect of ordering to replenish stock. This is why inventory replenishment stands out as the most accurate description of the process involving automatic or manual product ordering for demand fulfillment.