What is typically considered a feature of tangible products?

Prepare for the NRF Retail Industry Certification Exam. Use flashcards and multiple choice questions with hints and explanations. Boost your retail knowledge now!

Tangible products are defined by their physical presence and the characteristics that can be directly perceived by the senses; this includes aspects such as size, shape, color, and texture. The feature of physical characteristics is essential because it is what consumers can directly interact with, assessing the product's quality and suitability for their needs based on these attributes. The tangible nature of products enables customers to evaluate them in-store or through physical samples, which is a key factor in the decision-making process.

Customer service support, marketing strategies, and brand reputation, while important to the overall product experience and business success, are more abstract and do not pertain to the physicality of the product itself. These elements contribute to how a product is perceived and can enhance or detract from the customer experience, but they do not define the tangible product itself in the way that its physical characteristics do.

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