What is the term for processes that ensure customer data is kept private and not shared publicly?

The correct term for processes that ensure customer data is kept private and not shared publicly is data privacy. This concept encompasses the practices, regulations, and protocols designed to safeguard personal information from unauthorized access and use. Data privacy focuses on managing how personal data is collected, stored, and shared, ensuring that customers' rights to their data are respected and upheld.

This distinction is crucial because data privacy is specifically concerned with the individual's control over their personal information and the policies that protect that data from misuse. Businesses implement data privacy measures to enhance trust and comply with legal regulations governing information handling, such as GDPR or CCPA.

Other terms, while related, serve different purposes within the realm of information handling. Information security, for example, relates more broadly to the protection of information systems from theft, damage, or unauthorized access rather than the specific management of individual privacy. Amenities management and customer satisfaction do not directly pertain to data protection; rather, they focus on service-related aspects of the customer experience and do not address the privacy of personal information.