What is the term for a website that represents a retailer online?

The term "company website" is appropriate in this context because it generally refers to a retailer's formal online representation, which encompasses information about the business, its products, services, and branding. This website serves as the digital face of the retailer, providing essential details to consumers, such as company history, contact information, and links to various offerings, which can include e-commerce features.

While "e-commerce site" could also be relevant—especially in cases where the website primarily focuses on selling products directly to consumers—the term "company website" captures a broader representation of the retailer’s online presence, including customer service, brand storytelling, and more than just transactions.

Other options provide narrower definitions. A "retail portal" could suggest an online point of access for different aspects of retailing, while "online marketplace" refers specifically to platforms that facilitate products from multiple sellers rather than a single company's online presence. Thus, while the answer reflects broader categories, understanding the distinction helps clarify why "company website" aligns best with the question about representing a retailer online.