What is the pricing model called when multiple products or services are sold together for a lower price?

The pricing model where multiple products or services are sold together at a lower price is known as bundle pricing. This strategy encourages customers to purchase more than they initially intended, as the combined price of the items in the bundle is often less than the total cost of purchasing each item separately. Bundle pricing not only increases perceived value for the customer but also enhances sales for the retailer by encouraging higher overall volume.

By presenting a collection of products or services at a discounted rate, retailers can effectively promote additional items and foster customer loyalty. This model is commonly used in various industries, including electronics, fast food, and subscription services, where complementary products are packaged together to create a more compelling offering.