What is a primary goal of using loss leader pricing strategy?

A primary goal of using a loss leader pricing strategy is to attract customers to purchase additional items. This strategy involves pricing a product at or below cost to draw customers into a store or online marketplace, with the expectation that they will buy other, often higher-margin, products during their visit. The initial loss on the leader item is offset by the profit gained from related purchases, making this approach effective for increasing overall sales and introducing customers to a broader range of products.

This strategy capitalizes on the idea that once customers are in the store or have engaged with the brand, they are likely to buy more due to convenience, impulse, or the appeal of complementary products. The loss leader is effectively a way to generate foot traffic or website traffic, leading to increased visibility and profitability in other areas of the business.