What do we call retailers that sell similar products to the same audience?

The term for retailers that sell similar products to the same audience is "direct competitors." These are businesses that compete for the same customers by offering similar goods or services. For example, if two clothing stores sell similar styles of apparel and target the same demographic, they are direct competitors. This competitive relationship is crucial in the retail landscape because it influences pricing, marketing strategies, and inventory decisions. Understanding who the direct competitors are allows retailers to position themselves effectively in the market.

In contrast, the other terms are used in different contexts. Indirect competitors offer different products but may still satisfy the same customer need. Market challengers are companies that aggressively compete against the market leader but may not necessarily sell similar products. Strategic partners engage in collaborations that benefit both parties, rather than directly competing against each other. Therefore, the most accurate term for retailers selling similar products to the same audience is "direct competitors."