What do QR codes enable customers to access when scanned?

QR codes are designed as a quick and efficient way for customers to access various types of information when scanned using a smartphone or QR code reader. The correct answer, which is product or website information, highlights the primary purpose of QR codes in retail. When scanned, QR codes typically link to specific content such as product details, promotional offers, or company websites, allowing customers to gain immediate access to valuable information that aids in their shopping experience.

By directing customers to product descriptions, reviews, or online purchasing options, QR codes enhance engagement and facilitate informed decision-making. In many cases, retailers use them strategically during marketing campaigns to provide seamless access to details that can enhance customer interaction with their brand or products.

While cashier discounts, store layout maps, and customer service contacts can be linked to QR codes, they don't represent the main functionality that QR codes provide in a retail context. Instead, the primary and most common use remains the accessibility of product or website information, which is particularly beneficial for enhancing customer knowledge and convenience.