Which retail function involves selecting and purchasing merchandise?

The retail function that involves selecting and purchasing merchandise is buying. This critical component of the retail process is focused on evaluating market trends, determining customer preferences, and making informed decisions about what products to stock. Buying ensures that the right mix of products is available to meet customer demand, while also considering factors such as pricing, quality, and supplier relationships.

Effective buying requires market analysis and knowledge of consumer behavior to curate a desirable assortment that maximizes sales potential. By managing the purchasing process effectively, retailers can optimize their inventory levels and enhance customer satisfaction through well-chosen merchandise offerings.